AGLOCO gets mentioned in the Economist
You know when an online startup like AGLOCO gets coverage in mass offline publications that something's going to shift. Many people use the Internet, but only a small percent of them learn about the latest stuff through the Internet.
Most of us, even though we use the Internet, find out about the newest, hottest stuff through TV, newspapers, friends, radio, and yes, magazines like the Economist.I am not the first to break this news, but it is worth stating for any of you who are reading this blog that AGLOCO got a paragraph or two in the Economist's Technology Quarterly report:Yet another example [of new Internet user-information businesses], established by a group of Stanford graduates, is Agloco. “Advertisers, search providers and online retailers are paying billions to reach you while you surf,” says its website.
“How much of that money are you getting? You deserve a piece of the action.” Like AttentionTrust, Agloco is based on a browser plug-in that tracks users' online activity and then uses this information to allow advertisers to target people with specific interests. Agloco promises to return 90% of ad revenue, sales commissions and other income to its users. In a further twist, those who recruit other users get a cut of the revenue, too. Akshay Mavani of Agloco says the firm is on target to sign up 10m users by July.
I think what the rest of the article says also highlights how much potential this new personal data market has. AGLOCO has a good foothold in an industry that's about to boom. Don't get left out.
Article by Michael H. Lewis



